Where Terroir Meets Excellence
Meet passionate winemakers and savour the traditions behind France’s finest wines
Location of France’s Main Cities and Airports
From major cities to the surrounding regions, explore a wide range of destinations and tailor-made experiences for your MICE events.
France key figures
1st
Tourism destination worldwide
380 000
Professional events hosted every year
102M +
International visitors
13
Metropolitan Regions & Corsica to Explore
50 +
UNESCO World Heritage Sites
Why choosing France for your next event ?
France is the leading destination where business meets experience
France brings together history, creativity and excellence to create unforgettable experiences. Recognized as the world’s leading tourism destination, it welcomed 102 million international visitors in 2025. Its exceptional heritage, diverse landscapes and unique art de vivre make it an inspiring destination for international travelers and MICE programs.
With 13 regions across mainland France and 53 UNESCO World Heritage Sites, France offers a remarkable diversity of destinations. From Paris and the French Riviera to Bordeaux, Provence and the Alps, companies can create tailor-made experiences that reflect their objectives and inspire their teams.
The French gastronomy is a unique way to bring people together
French gastronomy is an essential part of the French experience and a powerful asset for MICE events. Recognized by UNESCO as Intangible Cultural Heritage of Humanity since 2010, it reflects sharing, creativity and excellence. With more than 600 Michelin-starred restaurants, renowned wine regions and passionate local producers, France offers memorable experiences, from private dinners and wine tastings to culinary challenges and local encounters.
France : a recognized destination for international business events
France has strong expertise in business tourism and event management, hosting approximately 380,000 corporate and institutional events every year. Its experienced professionals, diverse venues and network of local partners ensure seamless event delivery. From leadership seminars and incentive trips to conferences and reward programs, France combines accessibility, operational efficiency and hospitality excellence.
A destination where culture, innovation and sustainability meet
France is evolving towards more authentic, responsible and meaningful events. From eco-certified venues to local and immersive activities, destinations across the country allow companies to create experiences aligned with their values while supporting local communities. Choosing France means choosing a destination where expertise meets emotion, creating events that inspire, connect and leave a lasting impression.